On 21 July 2009 The Orange County Access Executive Network (AccessEN) sponsored a program entitled "A Panel on Building and Expanding Business with Social Media."

Many of us old folks have looked at Facebook, Twitter, and LinkedIN as interesting, but not essential components of a modern business plan.  The panel,

• Rebekah King, Chief Media Maven, Rebiz Works
• Gabrielle Pascoe, Director of New Media, Dr. Phil & The Doctors
• Vicki Tortorelli, Co-founder, System Solutions Inc.

Had very detailed discussions on how their businesses provide consulting to many different companies on how to best use all three of the above sites for promoting their business, as well as providing various levels of customer support and customer service.