Flash in Your TV

Posted by: James C. Roberts III in TVFlashdigital contentConvergence on Print 

James C. Roberts III

OK, file this one under "convergence in the home."

At NAB, Adobe announced that they were working with partners to get Flash into home TV sets, with sales of such units to start later this year.

 Snore, you say?

Well, it is quite a movement forward. 

1.  Flash drives about 98% of all video on the Web (e.g., YouTube).

2.   It is a lot easier to make content in Flash than it is in most other authoring tools.  Hollywood likes that.

3.  True multi-platform migration (create once, distribute over many platforms) becomes possible.

We often under-estimate the importance of tools;  this one brings us closer to the mantra:

 Any content any time anywhere any platform.

 Repeat that twenty times as you go to sleep.

And get out those "Flash for Dummies" books now and polish your skills.  Hollywood will find a shortage.