Data Center "X" just announced a 2 MegaWatt expansion to their facility in Northern California. A major increase in data center capacity, and a source of great joy for the company. And the source of potentially 714 additional tons of carbon introduced each month into the environment.
Many groups and organizations are gathering to address the need to bring our data centers under control. Some are focused on providing marketing value for their members, most others appear genuinely concerned with the amount of power being consumed within data centers, the amount of carbon being produced by data centers, and the potential for using alternative or clean energy initiatives within data centers. There are stories around which claim the data center industry is actually using up to 5% of power consumed within the United States, which if true, makes this a really important discussion.
If you do a "Bing" search won the topic of "green data center," you will find around 144 million results. Three times as many as a "paris hilton" search. That makes it a fairly saturated topic, indicating a heck of a lot of interest. The first page of the Bing search gives you a mixture of commercial companies, blogs, and "ezines" covering the topic - as well as an organization or two. Some highlights include:
Rob Bernard knows green. As the Chief Environmental Strategist at Microsoft he walks the talk of reducing our carbon footprint, and evangelizing the impact of our actions on both the environment and quality of life. Our quality of life, and the quality of life others on the planet wish to enjoy.
At Microsoft we are committed to software and technology innovations that help people and organizations around the world improve the environment. Our goal is to reduce the impact of our operations and products, and to be a leader in environmental responsibility.