| | | See how CTC Members are using SOCIAL MEDIA & GAMING TECHNOLOGIES to Advance Businesses! | |
|
| MESSAGING: From the Ridiculous to the Sublime |  Marc Ladin
VP of Global Marketing & Chief Corporate Strategist |  Mark Gibbs
Strategy consultant, technologist, journalist, author, entrepreneur. | | Ask most executives what they think of Twitter and you'll usually get one of two answers: These will be either "What?" or "Why do I want to know what you're having for lunch" and both show that these people not only don't get it yet, but they are late to the game. What they are missing is that Twitter is much more than just a pop culture phenomenon, Twitter defines the bleeding edge of social networking, journalism, PR, and marketing. If you doubt this consider that Dell made over $1 million last Christmas using Twitter to distribute coupons to stimulate sales. In this presentation, journalist and consultant, Mark Gibbs will start from first principles ("I tweet therefore I am") and explain what Twitter is, how it works, what it means to you, and explain his Sentimeter project, a tool for tracking sentiment on social networks. At the end of this presentation, if you started out as one of the aforementioned executives, you will get it and, if you're smart, it should be "game on." | | | | Fires, floods and earthquakes, oh my! Between Twitter’s tweets and Facebook’s pokes, how do private and public entities cut through the noise when they need to communicate critical information to ensure the safety of employees, the community, students, and other constituents? Marc Ladin, Vice President of Global Marketing at emergency notification provider Everbridge, will examine the importance of effective communication before, during and after emergencies and critical incidents and will also address how to break through the communication clutter when you absolutely, positively need to be heard. | | | | |
|
|  THE CTC LIVE! | Recordings Part I & II Thursday, July 23, 2009 CTC Meeting | |   . | | Check out our unprecedented panel discuss how the FUSION of SEO, Social Media, Sponsorship and On-line Advertising will affect your Business. | | Listen & Learn from our Experts:  David Karnstedt CEO for Efficient Frontier
{SEO, B2B}  Kelly Perdew CEO of Rotohog
{Sponsorships, Social Media, B2B Platform}  Brian McCarthy VP of Product & Marketing for Citysearch {SEO, Social Media, B2B, B2C}  Mark Gibbs Network World columnist, strategy consultant, author, and entrepreneur {Moderator} | |
|
| | | "Doing More with Less by Taking
Advantage of Disruptive Innovation" | | On Thursday, April 23rd CTC had a lively panel featuring executives from Nike Inc., Sony and CGI who shared how they're making smart and innovative decisions during this tough economic cycle. First-hand case studies from the experts:  Art King showed how Nike Inc. is transforming its infrastructure to becoming an "Everywhere" Common Global Platform. Also, how this approach allows Nike to (1) Divest internal systems, (2) Reduce IT operations friction & expense, and (3) Simplify life for their global users and business partners.  Presentation: "Good Enough"
 David Buckholtz discussed Sony's Green IT Plans and reviewed several ideas to Power Up Your Green IT Agenda.  Presentation: "The Greening of IT"
 Peter Stubbs revealed how CGI's Energy Management Solution helps identify, measure and secure hard-dollar savings on energy costs. [This tool is already in use globally but is just now released in North America]  Presentation: "Energy Analysis"  Robert Metzger, our esteemed moderator, is Partner at Partner at Pillsbury Winthrop Shaw Pittman LLP. Bob is a former CTC Celebrity Speaker and we're delighted to have his wit and talent for this event! | | . | | | | |
|
|
Meetings 
