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October 22, 2009 Print

MESSAGING: From the Ridiculous to the Sublime

Marc Ladin
VP of Global Marketing & Chief Corporate Strategist
Mark Gibbs
Strategy consultant, technologist
, journalist, author, entrepreneur.

Ask most executives what they think of Twitter and you'll usually get one of two answers: These will be either "What?" or "Why do I want to know what you're having for lunch" and both show that these people not only don't get it yet, but they are late to the game.

What they are missing is that Twitter is much more than just a pop culture phenomenon, Twitter defines the bleeding edge of social networking, journalism, PR, and marketing. If you doubt this consider that Dell made over $1 million last Christmas using Twitter to distribute coupons to stimulate sales.

In this presentation, journalist and consultant, Mark Gibbs will start from first principles ("I tweet therefore I am") and explain what Twitter is, how it works, what it means to you, and explain his Sentimeter project, a tool for tracking sentiment on social networks.

At the end of this presentation, if you started out as one of the aforementioned executives, you will get it and, if you're smart, it should be "game on."

 

Fires, floods and earthquakes, oh my! Between Twitter’s tweets and Facebook’s pokes, how do private and public entities cut through the noise when they need to communicate critical information to ensure the safety of employees, the community, students, and other constituents?

Marc Ladin, Vice President of Global Marketing at emergency notification provider Everbridge, will examine the importance of effective communication before, during and after emergencies and critical incidents and will also address how to break through the communication clutter when you absolutely, positively need to be heard.

   
 
Check out one of our LIVE meetings! Print

Play ButtonTHE CTC LIVE! | Recordings Part I & II

Thursday, July 23, 2009 CTC Meeting

 

          

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Check out our unprecedented panel discuss how the FUSION of SEO, Social Media, Sponsorship

and On-line Advertising will affect your Business.

Listen & Learn from our Experts:

David Karnstedt CEO for Efficient Frontier
{SEO, B2B}

Kelly Perdew CEO of Rotohog
{Sponsorships, Social Media, B2B Platform}

Brian McCarthy VP of Product & Marketing for Citysearch {SEO, Social Media, B2B, B2C}

Mark Gibbs Network World columnist, strategy consultant, author, and entrepreneur {Moderator}

 
April 23, 2009 Print
 

"Doing More with Less by Taking
Advantage of Disruptive Innovation"

On Thursday, April 23rd CTC had a lively panel featuring executives from Nike Inc., Sony and CGI who shared how they're making smart and innovative decisions during this tough economic cycle.

First-hand case studies from the experts:

ForensicArt King showed how Nike Inc. is transforming its infrastructure to becoming an "Everywhere" Common Global Platform. Also, how this approach allows Nike to (1) Divest internal systems, (2) Reduce IT

operations friction & expense, and (3) Simplify life for their global users and business partners.

 

Presentation:

"Good Enough"

 

 

 


ForensicDavid Buckholtz discussed Sony's Green IT Plans and reviewed several ideas to Power Up Your Green IT Agenda.

 

Presentation:

"The Greening of IT"

 

 

 


ForensicPeter Stubbs revealed how CGI's Energy Management Solution helps identify, measure and secure hard-dollar savings on energy costs. [This tool is already in use globally but is just now released in North America]

 

Presentation:

"Energy Analysis"

 

 

 

 

ForensicRobert Metzger, our esteemed moderator, is Partner at Partner at Pillsbury Winthrop Shaw Pittman LLP. Bob is a former CTC Celebrity Speaker and we're delighted to have his wit and talent for this event!

 

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January 22, 2009 Print

 January 22 - PRESENTATION TOPICS

ForensicLee Curtis, CFE of Precision Discovery

"Computer Forensics & Electronic Discovery:

 What You Don't Know Can Hurt You"

--Tales from a White Collar Crime Investigator--
Electronic evidence is a business' most valuable asset. More than ever, developing an effective electronic discovery plan is a critical component of a successful litigation management and/or risk mitigation strategy. See how recent advancements in technology enable companies to significantly shrink their litigation spend and reduce serious internal and external threats.

On January 22nd, we'll cover:
 •  The role of the IT Director and High-tech Investigator/
     Computer Forensic Specialist
 •  Understand Types of data and where it resides
 •  How to cut eDiscovery and attorney costs through use of
     forensics and innovative technology
 •  How to avoid sanctions and malpractice suits in light of the
     changes to the Federal Rules of Civil Procedure
 •  The strategic use of eDiscovery by plaintiff and defendant

CloudBert Armijo of 3tera

"Cloud Computing:

The Businesses Impact of Cloud Computing"

Cloud computing is redefining IT operations by eliminating routine infrastructure deployment, configuration and maintenance. Once only a dream, today dynamic provisioning, paying for usage, and automatic recovery from hardware failures are changing the corporate data center and how IT is done.

Cloud computing is an enabler for new projects. Getting applications to market faster, and with lower capital expense, creates new opportunities. At the same time, cloud computing assures that as demand increases and businesses grow, resources can be added on-demand.

The presentation will give you all the basics you need to know about what cloud computing is, what it means for your business and why you should consider using it.

   
 
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