"Brand Sponsored Mobile Content" & "How to Program Your Enterprise GPS to Direct you Around the Roadblocks Constructed by Tier 1 Carriers..."
Sanjay Pothen (PLiQ) presented the confluence of three key trends in Brand Sponsored Mobile Content: (1) Wireless carriers' attempts to differentiate themselves via the integration of content (e.g., video) into their offerings, (2) Hesitation on the part of Consumers to pay for mobile video today, and (3) Brands shifting their ad-spending online and increasingly looking to the mobile medium and mobile marketing to target customers leads to a massive business opportunity for disruptive young growth companies to introduce a paradigm-changing business model.
John Savageau's (CRG West) presenation was education, entertaining and highly informative in regards to the growth of carrier hotels and the evolution of the carrier marketplace. While the Dept of Justice has officially weighed in against net neutrality, industry is rapidly making their opinion irrelevant. Like a good IP packet, the industry is rapidly building avenues around the roadblocks constructed by Tier 1 carriers, ensuring survival of innovation and growth of young companies. Learn more about Carrier Hotels, Internet Exchange, and the death of Net Neutrality!

Sanjay Pothen's presentation: Brand Sponsored Mobile Content
John Savageau's presentation: Carrier Hotels & Net Neutrality
Meeting Photos  

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